Hamel, Gary
Competing for the future / Gary Hamel, C.K. Prahalad [Libro]. -- Boston : Harvard Business School Press, 1994

Contents:

Chapter. 1. Getting Off the Treadmill
Chapter. 2. How Competition for the Future Is Different
Chapter. 3. Learning to Forget
Chapter. 4. Competing for Industry Foresight
Chapter. 5. Crafting Strategic Architecture
Chapter. 6. Strategy as Stretch
Chapter. 7. Strategy as Leverage
Chapter. 8. Competing to Shape the Future
Chapter. 9. Building Gateways to the Future
Chapter. 10. Embedding the Core Competence Perspective
Chapter. 11. Securing the Future
Chapter. 12. Thinking Differently.
ISBN: 950912236X

1. POLITICA DE COMPETENCIA; 2. ESTUDIOS DE MERCADO; 3. COMPETITIVIDAD; 4. COMERCIO INTERNACIONAL; 5. ACCESO A LOS MERCADOS; 6. DONACION BIASCA I. Prahalad, C.K. (1941-2010)

(1) Inv.: 658.4-h212 S.T.: 658.4 H212