Fordham, David R.
Business intelligence : how accountants bring value to the marketing function
En: Strategic Finance. -- Vol. 83, no. 11 (may, 2002). -- [s.l.] : Institute of Management Accountants, [s.f.]

1. CONTABILIDAD; 2. COMERCIALIZACION; 3. MARKETING I. Riordan, Diane A. II. Riordan, Michael P.

(3) Inv.: 14795 S.T.: PP-S